The Icelandic Design Award
The Icelandic Design Award, designed by Björn Loki Björnsson and Elsa Jónsdóttir takes its inspiration from light. It symbolises the ‘lightbulb moment’ of getting ideas, guiding the way in creative work as well as putting someone in the spotlight.
The identity font is based on the curves of the neon light. The award trophy is a three-dimensional represantion of the font, more importantly the three letters h, ö and n, which are the first letters of the Icelandic word hönnun, which means ‘design’.
For the Iceland Design Award, they designed a typeface, which they then took to three-dimensional form to make a sign from the logo and a trophy together with Kristín María Sigþórsdóttir.